What makes a brilliant PR campaign? Relationships with the press? Yes. A comprehensive media list? Of course. But Heth PR goes beyond that. Behind every contact, every relationship, every tactic, we provide something more. We like to think of it as our special sauce, and it's called creative strategy. What we offer is a hard look at what will make your brand a success and a plan to get you and keep you there. So that not in three months, not in a year, but in three years, five years, even ten years from now, you're more successful than ever.
Let's face it, anyone can write a press release, create a guest list, draft an individualized pitch. We like to take things further. Our team has an incredibly diverse skill set: we're photographers, writers, designers and online influencers, which is why results like ours come from a deeper place, where connections between the public and brands are forged. That innate understanding of what a brand is and how to connect people to it, that's real PR.
We know these are bold statements to be making. But think about it. If we can get people talking just by writing a simple mission statement, imagine what we can do for your brand.
In partnership with our sister digital agency, FLDWRK, we offer seamless integration between public relations and social media engagement, also known as the future of smart, wholly integrated PR.
As the founder and director of HethPR, Shannon has over 10 years of experience in public relations, marketing and copywriting. Prior to opening her own agency in 2008, Shannon handled public relations in-house for Feenie’s and Lumiere, and acted as Director of Communications for Gastown’s historic Dominion Hotel. From 2007 to 2008, Shannon lived and worked in New York, where she handled public relations for some of the city’s largest galleries, art dealers and foundations.
Beyond the responsibilities of managing a successful PR firm, Shannon also contributes regularly to lifestyle and luxury magazines giving her key insight into the editorial world. With an extensive list of press contacts and an eye for design, Shannon has a keen sense of what makes a great story, and knows what it takes to have that story told.
A Vancouver Film School graduate, Nicola worked as an animator and animation director on TV shows for PBS Kids, YTV and Hasbro’s The Hub. After 10 years in the industry, Nicola returned to school to study graphic design, writing and editing at Langara College. She graduated with distinction and a Diploma in Publishing, which landed her a coveted internship with Vancouver Magazine. There she focused on writing about her passions: food, restaurants, and the local animation industry. At Heth PR Nicola melds visual and written communication with her love for Vancouver’s dining culture.
Misa Kinjo grew up in Tokyo, Japan, and later moved to complete high school in Auckland, New Zealand, before moving south to attend Victoria University of Wellington. There she earned a BA in International Relations, Political Science and Media Studies. Misa moved to Vancouver in 2014, and immediately made connections in the Communications industry, where her love of food and wine, and creative passion, landed her a position at Heth PR. As Associate Publicist, Misa gets hands-on with numerous lifestyle accounts, seeing projects from planning through execution, from handling practical logistics to offering creative ideas and thoughtful solutions.
In her leisure time, Misa is committed to fitness, and can frequently be found reenergizing at a gym, enjoying a moment of calm at a yoga studio, or improving her cardio by running on the Stanley Park seawall. She loves to dig her chopsticks into a comforting bowl of noodles, and is the go-to resource for the scoop on Vancouver’s most well-crafted gin cocktail.