We pride ourselves on our long-standing relationships with the top media in the region. While other agencies prefer to deploy news to a broad list, we believe in a quality over quantity approach. This philosophy ensures that no journalist is contacted unless they will absolutely find interest in our news, a method that has built respect among the media and yields powerful results.
It's a common mistake for businesses to think of public relations as an afterthought but at Heth PR, we prefer not to play catch up. Our direct involvement in your business allows us to play a powerful hand in your public perception. Keen insight into editorial deadlines, trends and forecasting keep our clients one step ahead of their competitors.
A well thought out, properly executed event can do wonders. Our dedicated team has experience planning and managing special events of all varieties and sizes. We assist with creative development and facilitate behind the scenes so that your event is seamless from start to finish. With our unique connection to the city's most prominent personalities and faces we ensure the right people are at the top of your guest list.
In today's highly digitized world it is essential to extend your reach beyond traditional media. We work with a core group of influencers - the people who can talk about your brand to spread the word and seed your name into the marketplace. It's the new word of mouth and it's incredibly powerful.
For us the power of social media lies in conversation. Anyone can tweet; we prefer to talk. Our social media strategies have kept our clients trending and the conversation flowing. We deliver results through a careful combination of social listening, real-time engagement, and integrated storytelling. From creating and curating content to building vibrant online communities, we work to create strategies that reach larger audiences and allow our clients to stand out from the pack - both online and off.
SENIOR MEDIA CONSULTANT
As the founder and director of HethPR, Shannon has over 10 years of experience in public relations, marketing and copywriting. Prior to opening her own agency in 2008, Shannon handled public relations in-house for Feenie’s and Lumiere, and acted as Director of Communications for Gastown’s historic Dominion Hotel. From 2007 to 2008, Shannon lived and worked in New York, where she handled public relations for some of the city’s largest galleries, art dealers and foundations.
Beyond the responsibilities of managing a successful PR firm, Shannon also contributes regularly to lifestyle and luxury magazines giving her key insight into the editorial world. With an extensive list of press contacts and an eye for design, Shannon has a keen sense of what makes a great story, and knows what it takes to have that story told.
Brendan is a media relations expert, having spent time on both sides of the story–he started his communications career as a video journalist and a producer. Drawing on his background in broadcast journalism, he is accustomed to delivering tremendous earned media results for clients across business, lifestyle, and general news outlets. With exceptional media contacts across Canada, Brendan works predominately in the consumer space, and has driven media and blogger relations for leading lifestyle brands such as Bombay Sapphire and Tourism British Columbia.
A Vancouver Film School graduate, Nicola worked as an animator and animation director on TV shows for PBS Kids, YTV and Hasbro’s The Hub. After 10 years in the industry, Nicola returned to school to study graphic design, writing and editing at Langara College. She graduated with distinction and a Diploma in Publishing, which landed her a coveted internship with Vancouver Magazine. There she focused on writing about her passions: food, restaurants, and the local animation industry. At Heth PR Nicola melds visual and written communication with her love for Vancouver’s dining culture.
After graduating from the Vancouver College of Art and Design with a diploma in Marketing and Merchandising for Fashion, Kristine landed the coveted position of publicist for the first ever Fashions Night Out Vancouver, 2012. With eleven years in the hospitality industry under her belt and a range of experience doing freelance PR and fashion styling, Kristine brings the perfect fusion of fashion, beauty, food, and wine knowledge to the Heth PR team.
Michelle has a diverse professional background having worked in the design industry, wine sales, and the restaurant industry for over eight years. After completing her B.A. in Political Science she ventured into public relations, a field that allows her to combine her three passions: design, wine and food. Michelle is an avid traveler who loves exploring new and exotic destinations. During her free time you’ll find her biking, reading novels and exploring new wines and restaurants.
A creative and multidisciplinary digital strategist, Alex specializes in content marketing and online branding in a variety of industries including restaurants, lifestyle and tech. Alex combines her love of visual, written, and digital communication to create customized content and comprehensive social media strategies for her clients.
Alex began her digital marketing career at Vancouver-based social media marketing firm Popcorn, and has experience as a community developer, project manager and online marketer. In her free time, she enjoys traveling, practicing her photography and eating out (and if she can be doing all three at once, even better). Alex holds a B.A. in English Literature.
Vancouver Art Gallery
BC Wine Institute
Contemporary Art Gallery
mcfarlane green biggar architecture + design
Opus Hotel Vancouver
The Cheaper Show
As the agency of record for the Vancouver International Wine Festival since 2010, HethPR has facilitated over 500 stories across print, television, radio and online outlets for one of North America’s largest wine festivals. These achievements are a direct result of a targeted approach that increased the level and quality of media previews, facilitated more accessible media accreditation and saw strategic assignments of press at winery events.
Eager to broaden their client focus, OMEGA engaged Heth PR to assist with a holiday shopping event that would see Vancouver’s A-list in attendance while keeping a focus on festive fun. Using our connections with the city’s top wine experts and chocolatiers Heth PR coordinated for a sommelier led event, while BETA5 brought their signature chocolates. Shoppers experienced the unique opportunity to try on luxury watches as they sipped on expertly chosen wine pairings.
HethPR was engaged to assist the Interior Design Show West with growing the media exposure for the design show, the largest of its kind in Western Canada. The objective was to both educate and inform the media about the show in new ways that would see both traditional and digital press more involved from an early stage.
Utilizing strategic tactics such as a summer media preview party in the Union Wood Co lot, first looks at a bespoke laneway home and invitations to an exclusive media kick off party on the show floor, Heth PR secured coverage across print, TV and digital mediums, including morning spots on CTV and Global BC, features in the Vancouver Sun, Georgia Straight, Huffington Post, Globe and Mail, and an on-air live show with Breakfast Television.
We knew Homer St Café and Bar was going to be exceptional and we wanted the media to be just as excited as we were. So what did we do? We involved them in the construction process and six weeks prior to opening day designer Craig Stanghetta walked a select group of media through the design of the room, while chefs Marc-André Choquette and Tret Jordan provided small preview bites from the menu. By the time the restaurant opened its doors several of the city’s top media were eager to visit to see the finished space and final menu. Wide spread local and national coverage included Vancouver Magazine, The Georgia Straight, CTV, The Vancouver Sun, The Globe & Mail, NUVO magazine, Vitamin Daily, and Eater.com
As the social media representatives for iconic Thai restaurant Maenam, Heth PR employed a strategic mix of keyword monitoring, conversation initiation and high-engagement post scheduling to significantly enhance online presence and brand awareness. In a mere three months, Heth PR increased Maenam’s Facebook followers by 8%, their Twitter followers by 10%, established an active Instagram feed with over 200 followers and increased engagement across platforms by over 80%. In that time, Maenam interacted with over 2,000 unique users and garnered over one million online impressions.